#detroit auto show
Detroit Auto Show: Automakers Flex Their Muscle
Like a parade at the Kremlin, 2015’s North American International Auto Show in Detroit is going to be all about showing off hardware after a year of booming sales, falling gas prices and rising consumer confidence.
As many as 45 all-new cars, trucks and crossovers are scheduled to make their debut in the Motor City at the show which runs from Jan. 12 to the 25. The show opens to the public on Jan. 17 and will parade everything from plug-in hybrids to supercars – and even a hybrid supercar, the reborn Acura NSX that is one of the most eagerly awaited debuts on next week’s schedule.
The broad mix of new products will draw at least 5,000 journalists to the Detroit Auto Show’s 2-day media preview on Jan. 12 to 13. Show organizers, meanwhile, hope to see public attendance reach its highest levels since the start of the Great Recession. They’ve already gotten $5 million in preliminary ticket orders for the black tie charity gala that officially opens the show next Friday.
The show comes not only amid rising sales but also as fuel prices have plunged to their lowest levels in years. And that’s reflected in the list of new products making their debut, which includes a number of high-performance vehicles and trucks.